Identifying Disinformation Strategies
In today’s episode, we’ll review seven general persuasion strategies used in disinformation campaigns as well as five strategies that are more specific to disinformation being shared on social media platforms.
Paul Beckermann
PreK–12 Digital Learning Specialist
Podcast Host
General Strategies
Strategies that are commonly used to deceive and dissuade include:
- Discrediting Authoritative Voices
- Impersonation
- Creating Fake Personas
- Appealing to Emotion
- Polarization
- Conspiracy Theories
- False Connections
Social Media Strategies
A few disinformation strategies employed specifically on social media platforms include:
- Microtargeting
- Astroturfing
- Flooding
- Unsuspecting Actors
- Bots and Trolls
For more information about this topic, explore the following AVID Open Access article collection: Become Information and Media Literate.